Service: Identity & Card

Melanie Tjoeng is a storyteller and photographer from Australia. Her work has been featured in The Wall Street Journal, YEN magazine, Hypebeast, Ben Trovato, Contrast Magazine and other publications. 

The objective was to help her create a simple identity that was elegant, and simple. The inspiration Melanie included was influenced by images of the Southwest and cotton candy sunsets. We selected a pale coral pantone as the main color to be branded throughout her collateral. The mark consists of an American Native sun symbol as Melanie's photography is very much depicted by the natural light.