Service: Art direction & Photo Editing
I collaborated closely with the individual photographers to direct/style models and scout locations. I worked post production to edit each selection series and added illustrations when necessary.
Service: Art direction & Photo Editing
Styled and editted product photography for each seasonal release.
Service: Web Design & Social Media Presentation
Web
As Moon Collective currently does not have a store front, web is a crucial aspect of it's development and growth. It was important to create a clean and user friendly site to interact with the audience. As technology and web trends evolve, my goal is to note what has been successful in the past and transform what has begun to stay stagnate. With seasonal web updates, plugins to our shop and a mobile site, our customers are able to stay updated with every drop to blog post.
Social Media
The launch of our social media platforms came months after the inception of the company. In two years, I was able to grow our audience from zero followers to nearly 10k. By reaching out to influencers, utilizing talented friends, maintaining a consistent voice, and planning out daily posts.
Moon-Collective.com
@MoonCollective
Service: Design & Layout
Design
Designed and developed weekly announcements, collateral pieces, sale flyers and event posters. Though each piece existed in a small window of viewership, it's always important to create ads that are interesting, unique and brand focused.
Press Kit
As a small brand we are often asked about our mission, background and general audience. In order to tell this story in a efficient and visual manner, we have created and developed yearly press kits. This contains brief literature of our brand, voice of Moon, recent press, and some of our favorite photos from past seasons. The design is simple and minimal, inspired by vintage Itailian and Nasa branding.
Linesheet
Each season we create a catalogue of the newest merchandise. The objective is to create a simple layout, so the buyer can focus on the graphics and logistics of the order. Photos of the product are laid in the spread to give context and scale of the items.
Service: Art Direction & Production
Creative is a significant aspect of Moon Collective outside the realm of apparel. Photos and film are channels we utilize to portray our brand aesthetic, messaging and our beliefs. Though the core of our brand is rooted in fashion, we have used Moon as a platform to showcase our vision in various mediums ranging from art shows, short videos and performing arts.
We have been blessed to help produce these short films. To collaborate with such skilled directors, videographers, editors and models is an honor.
Service: Print
Print
Creating the Moon Collective collateral is an important means to portray the message of who and what Moon represents. Every piece of branding is simple, consist and embodies of an element of mystery.
Moon-Collective.com
@MoonCollective
Service: Hats
Headwear
In addition to shirts, accessories and outerwear, Moon Collective also produces a line of hats for each seasonal collection. These silhouettes range from 5 panel campers, 6 panels baseball, and curve billed polo caps.
Since the inception of Moon Collective, pop ups have always been a fun opportunity to reach out to a new audience and a means to reconnect with our followers. With each event we create a visual concept, from a warm camping scene, a recreation of a classic kung fu film to our dream design studio, in order to paint a beautiful space. We want our brand to exist outside the world of clothing and merchandise, we want it to be something you can experience and have an emotional connection with.
