As part of the Windows Phone 7 launch, Microsoft planned to send influencial bloggers a phone to give away to one of their readers. In addition to simply giving these bloggers a free phone, we wanted to show them that we took time to study and enjoy their blogs as well as highlight who they are.
We started by handcrafting wooden shadowboxes designed to bring the unique “Live Tile” interface of the Windows Phone 7 to life. Each shadowbox has four square tiles representing different features of the phone. We customized each box to each blogger, working with countless artists and craftsman to help piece together each component within the squares.
I researched these bloggers endlessly, designed trickets and, along with the team, hand curated these squares. Displayed is our agency shadow box, we kept this as our personal trophy.